What better way to capture the joy of getting a donut than by literally shooting the campaign from the POV of the box? Paired with an original score "Everybody Loves a Donut," we created a timeless holiday campaign that turned into one of Dunkin's most successful to date.
6th highest average weekly sales on record + Positive traffic every week in holiday window + Highest performing advertisement for Dunkin' across likability + Increase of 21 donuts sold per store, per day.
Bronze Clio + Radio Mercury Shortlist + Ad Age + LBB + The Drum

Dunkin'

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Everybody Loves a Donut

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Dunkin' ✳︎ Everybody Loves a Donut ✳︎